Follow Up: Apple Ads

Recently, I've been watching a lot of the World Cup, and in nearly every game I see, there's been one of the new Apple ads during the halftime break. I have seen them on other channels during other programs, but the other channels don't feature them as often as ESPN, ESPN2, and ABC have during their World Cup coverage. Great ads + great marketing campaign should = good news for Apple. I know I certainly enjoy the commercials, and they've had their effect on me. (I especially like the one with the boxes and the one with the pie chart :P)